Search Engine Optimization

A client called me to ask about an offer he got from a company that specializes in search engine optimization (SEO) and wanted to ask if he should take the offer. He forwarded me the promises that the SEO company …

Panda and Penguin were updates which changed part of the algorithm, but Hummingbird has replaced the old algorithm and it’s the biggest change in 3 years. It’s not just a major update or refresh, it’s an entirely new ranking algorithm.…